Advertisement

Instagram takes direct aim at Snapchat with new feature called ‘Stories’

The Instagram logo is displayed on an Apple iPhone on December 18, 2012 in Fairfax, California. Justin Sullivan/Getty Images

NEW YORK – Instagram is launching a new feature that should sound familiar to Snapchat users. It’s called “Stories,” and it lets users share photos and videos from their day that will disappear after 24 hours.

The new feature will stitch together photos and videos in a slideshow format. Users can add text and doodles.

READ MORE: Facebook deactivates shotgun-wielding woman’s accounts in midst of standoff with police

Financial news and insights delivered to your email every Saturday.

Snapchat also has a “Story” feature that works in a similar way. Copying or at least using other services as inspirations is common among big tech companies. Of course, just because a feature is popular on one service doesn’t mean it will translate well to another one.

WATCH: Users upset about non-chronological Instagram

Click to play video: 'Users upset about non-chronological Instagram'
Users upset about non-chronological Instagram

Instagram owner Facebook is no stranger to this. It tried an ephemeral sharing app a couple years ago called Slingshot, but it never caught on.

Advertisement

Sponsored content

AdChoices