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Donations down but demand up at Salvation Army in Maple Ridge

The Executive Director of The Salvation Army‘s Caring Place in Maple Ridge says the community always comes out to support their causes.

But Darrell Pilgrim says it’s a tougher sell this year.

“Getting nervous,” he admits. “We believe that they’re going to come through and help us help the people who need a good Christmas.”

READ MORE: The Salvation Army is also feeling the pinch in Penticton

Pilgrim says donations in kettles are about 50 per cent off last year’s levels with just one week to go. In total, they’re at around 50 per cent of their fundraising target of $92,000 for the entire year.

“I don’t know [why it is],” says Pilgrim, who said people carrying less cash and having less disposable income in general could be factors. “But I love this community, and know they’re going to pull through as they always do.”
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Adding to the crunch is increased demand for the Caring Place’s services – up about 20 per cent this year, according to Pilgrim.

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“Everything is more expensive,” says Pilgrim. “Everything’s gone up, but wages haven’t gone up. I’m not surprised.”

READ MORE: Salvation Army says annual Kettle Campaign donations down $200,000

It means they still have 12 families that still need to be “adopted” for Christmas. A family of two costs about $150, with $60 for every additional person.

In spite of the tough economic climate, Pilgrim encourages people to donate what they can at this time of year.

“We can take partially gift cards, grocery cards, toys, and we can combine that to fill a family ourselves. Or if you just want to give cash, we can use that to support a family.”

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