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BMO signs deal to acquire Air Miles loyalty rewards program

Click to play video: 'BMO acquires Air Miles program'
BMO acquires Air Miles program
WATCH: BMO acquires Air Miles program – Mar 10, 2023

BMO Financial Group has signed a deal to acquire the Air Miles loyalty rewards program from LoyaltyOne Co.

Financial terms of the agreement were not immediately available.

Click to play video: 'BMO Financial set to take over Air Miles loyalty program'
BMO Financial set to take over Air Miles loyalty program
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Air Miles president Shawn Stewart says the deal will have no impact on collectors’ reward miles balances or on their ability to collect and redeem miles.

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The deal has been proposed as part of LoyaltyOne’s proceeding under the Companies’ Creditors Arrangement Act.

Click to play video: 'Consumer Matters: New research reveals loyalty programs important for consumers and retailers'
Consumer Matters: New research reveals loyalty programs important for consumers and retailers

The process will include a sale and investment solicitation process to seek any other interest in the Air Miles business and will require court approval.

Air Miles has nearly 10 million active collector accounts.

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