Communication has become fast, easy and simplistic. Rotaries, associations, business functions and clubs are popping up everywhere in hopes of helping driven business people connect with new individuals. Yet, how many of us know what networking is and how to do it properly?
Something we all need to understand is that networking is about building long term relationships for the exchange of information. It is done from the attitude of giving rather than getting. If you are going to a networking function for a quick fix solution to obtain more business for your company, guess again.
Most people will glaze over if you march up to them and begin your 30-second sales pitch about why you are the person they need to work with. We, as human beings are selfish. Often (not always), we only want to pay attention to how things will help us directly or how we’ll benefit.
Networking functions are a wonderful way to learn about other businesses in your area. Start a conversation with someone based on who they are and what they are interested in. You’ll be amazed at all of the things you will learn! New knowledge can assist you in creating all kinds of new projects for your company while helping you market yourself! Encouraging others to speak will not only have them thinking you’re a good listener, but it will also help you identify who you’d like to align yourself with in future.
Style is also a huge component when networking with others. How we present ourselves in terms of clothing and grooming says something about who we are. Because of our visual society and social media, we’ve unconsciously trained our brains to make snap decisions about people and objects based solely on whether it visually appeals to us or not. While some may feel this is extremely superficial, the fact remains, people can and will judge a book by its cover. –
Whether you work from home or in an office, it’s important to dress appropriately when out in public while promoting yourself and/or your business. When entering a networking situation, I always recommend to clients that they dress business casual at the very least. In general, this calls for slacks and a nice shirt. A blazer can be added for additional professional appeal.
Let’s picture two entrepreneurs walking into a networking situation. Both have the same job, same personality, income level, etc. for arguments sake. The only difference is that one walks in wear jeans and a shirt while the other comes in donning fresh slacks, a dress shirt and blazer. If you happen to be the person on the receiving end of meeting both of these individuals, you’ll likely give more credibility to the one that looks more professional. Why? Because they look the part.
Those that are nicely groomed will also likely attract more conversation traffic as well. People that look ‘put together’ are often seen as successful, which in a networking situation is exactly who you’d want to speak to. Does this mean you have to go out and shop major brands? Absolutely not. It simply means to put a little effort into your look just as you would going into the office. Make sure your shirts, pants/skirts, and blazers are pressed and presentable.
While you may see the same people consistently at networking meetings, you want to make sure you don’t get too comfortable. The key is to remember that they are not your friends, they are peers you have or may do business with. While you may know someone well, you don’t know everyone and new comers will always come and go. So, it’s important to play the part and present your business appropriately through your own image. As the old adage goes, it’s far better to be over-dressed than under.
Above all, smile with eye contact when talking to people. I’ve always believed the saying that the ‘eyes are the windows to the soul’. Allow others to see the sparkle in your eyes, the warmth in your heart, and passion for what you do. The rest will follow.
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