Waterloo Brewing says it will slash prices on the beer it sells to Ontario pubs and restaurants in an effort to help them battle through the damaging COVID-19 pandemic.
“COVID’s crushing effect on our local economies, workers and businesses is apparent to everyone,” said George Croft, chief executive of Waterloo Brewing.
Read more: 7-Eleven’s Ontario in-store alcohol plans are a new take on old model, restaurant group says
“And despite the optimism for vaccinations to restore economic momentum, the coming months may be harder than anything we’ve experienced so far.”
Croft says the company is essentially dropping the price down to cost for the pubs and restaurants.
The COVID-19 pandemic has forced many throughout the region and across the province to close their doors.
- Saskatchewan calls Northern Shield Energy Corridor pipeline positive news
- Canadians over 65 more worried about climate change than youth, StatCan says
- Recruit who died in Ontario traffic collision demonstrated ‘unwavering commitment,’ police say
- Trump’s forced labour tariffs have ‘no basis,’ Canadian government says
“Like so many pubs and restaurants, our brewery is a local business,” Croft said. “And now is the time for locals to help locals. This initiative makes sense to us in the spirit of goodwill and helping local businesses recover post the pandemic.”
Get weekly health news
He also laid down the gauntlet for other businesses in a similar situation to follow suit.
Read more: Owner of Etobicoke restaurant that defied COVID-19 restrictions given $187K bill for City response
“Our hearts are very much in the right place with this effort, and we encourage any businesses that are in a similarly fortunate position as Waterloo Brewing to join us in this effort any way they can,” Croft said.
The company, which launched as Brick Brewing in 1984, bills itself as Ontario’s largest Canadian-owned brewery while also stating that it was the first craft brewery in the province.
Comments
Want to discuss? Please read our Commenting Policy first.