A deli in Calgary is offering a massive, meat-filled sandwich that’s completely free — as long as you can eat it in under 18 minutes.
The monumental meal from Grumans Delicatessen combines three different sandwiches — a reuben, a flatbush and a grilled salami sandwich — and is then topped with a potato latke, a deep-fried pickle and half of a kosher hot dog.
The towering meat sandwich, called the Big Zaidy 2.0, is surrounded by the deli’s smoked meat poutine.
Deli owner Peter Fraiberg told Global News his business will donate $2 from each Big Zaidy 2.0 sold to local charity Inn from the Cold.
The contest, which launched on Monday, March 9, will continue until the end of the month.
This is the second year the contest has been held, and so far, no one has been successful in getting the sandwich for free.
Fraiberg said last year the deli had “a lot of champions,” which prompted them to up the ante this year.
Grumans Delicatessen, which opened in Calgary in 2005, offers Jewish-inspired deli food.
Fraiberg said there is significance to the deli choosing 18 minutes as the time frame to compete the challenge, as “the number 18 in Jewish custom means ‘life.’”
The deli has two locations — one in Britannia on Elbow Drive Southwest and another downtown on 11 Avenue Southeast – but only the downtown location is offering the Big Zaidy 2.0.