Alberta clothing line hopes to encourage diversity in politics

Click to play video: 'Madame Premier feminist clothing line'
Madame Premier feminist clothing line
WATCH: Kent Morrison sits down with the founders of Madame Premier, an Alberta-based, gender-neutral clothing line that comes with a feminist message – Sep 21, 2019

Two Alberta women are hoping to encourage people of all ages and beliefs to wear their political pride.

Sarah Elder-Chamanara and Marcie Hawranik recently launched Madame Premier, a clothing line they say is meant to get more people, especially young women, interested in politics.

“We actually think it’s a really noble career,” said Elder-Chamanara. “We need more good people in politics.”

Madame Premier launched its first series of clothing designs, the “Election Collection,” several weeks ago to what they say was a hugely positive response.

“Within the first day-and-a-half [we] sold out of most sizes, but since then we’ve restocked,” said Hawranik. “We’re launching a new line in a few days.”
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The clothing is gender neutral with toddler and baby sizes also available, and all sport a variety of pro-political sayings, like “future prime minister” and “#PoliNerd.”

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“We want little girls and little boys to think it’s totally normal, which it is, for women to be in politics,” said Elder-Chamanara.

The pair say it’s especially important to share their message now, during a time where there are no female premiers.

“It’s not just that we don’t have any female premiers in Canada right now; it’s about a greater conversation,” said Elder-Chamanara. “We need more people to respect it as a profession, [it’s] about making it okay to love politics.”

They say next series of clothing from Madame Premier is set to launch on the company’s website in the next few weeks.

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