Tech in T.O.: Figure 1 app helps medical professionals examine cases from around the world

This is the seventh instalment of a 10-part series on Toronto’s technology community.

People can spend hours scrolling through social media feeds filled with pictures, captions and videos and the photos are of scenic views or selfies, but one app is combining social media and the field of medicine to help healthcare professionals diagnose unique illnesses around the world.

Figure 1 was founded in 2013 by Dr. Joshua Landy.

“I’ve always been a bit of a theatrical teacher, and in medicine there’s a lot to learn. So being able to find ways to make it interesting are the keys to making it stick. I think these days the easiest way to do that is with social media,” said Landy.

READ MORE: Tech in T.O.: Meet Raquel Urtasun, the driving force behind Uber’s self-driving cars

“You take an image, you take a caption, you put them together and you have people develop a conversation. Only instead of catching up about people’s vacation, it’s about medical education and learning things you haven’t seen before.”

Tweet This Click to share quote on Twitter: "You take an image, you take a caption, you put them together and you have people develop a conversation. Only instead of catching up about people's vacation, it's about medical education and learning things you haven't seen before."

Landy said some posts on the social media platform receive a lot of attention and have helped diagnose rare and unique illnesses.

READ MORE: Real estate industry poised for a tech disruption in 2019

“Sixteen thousand health-care professionals from around the world lend their opinion and mostly people were supporting a pediatrician from the west coast who identified this as a benign condition. Baby goes home, everybody’s safe. So these kinds of quick checks are the sorts of things that you can get in an instant from around the world.”

2:06 Extended: Interview with Dr. Joshua Landy, co-founder of Figure 1

TECH IN T.O.: Why Geoffrey Hinton, the ‘Godfather of AI,’ decided to live in Toronto

Get breaking National news

For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.

Sign up for breaking National newsletter Sign Up

By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy.

The company has expanded since its start in 2013 and it has raised over $20 million in venture capital, Landy said.

“We have 40 employees currently in an office in Toronto and an office in New York we have employees as well. And we have millions of users around the world who are health-care professionals, and they look at the cases on Figure 1 to help each other,” he added.

Landy said there were times where he contemplated launching the tech start up in the U.S., but he chose Toronto because there was room to grow.

TECH IN T.O.: Why Shopify continues to grow in Toronto

“Two places we briefly explored were New York and Silicon Valley,” he said.

“In Toronto we had all the resources we needed and we were able to join a growing community. We felt really welcome here. I think there certainly has been an increasing amount of people coming into Toronto to seek these opportunities.

“There’s a number of great growing start-ups in Toronto including Figure 1 that are starting to retain better and better talent. And that’s what you need to grow an ecosystem, more talented people who work at companies, leave those companies and start new companies. And those cycles are what gets the talent flowing and people coming to the city.”

Share your thoughts about technology in Toronto on Twitter using the hashtag #TechInTO.