For quite some time, the Fjadrargljufur Canyon — located in southeast Iceland — remained a relatively unknown tourist destination on the popular Nordic island.
That was, however, until Justin Bieber released the first promotional single for his 2015 album, Purpose. The soft electronic ballad I’ll Show You, was written autobiographically about the singer’s life while growing up as a teen idol. It first came in the form of a video.
The aesthetically pleasing music video echoes the closed-off and sheltered nature of the song as Bieber, 25, is seen meandering throughout the green terrain.
Because of the tune’s seemingly personal nature, thousands upon thousands of fans made an effort to travel to Fjadrargljufur Canyon and channel their inner ‘Belieber’ since its release.
The drastic increase in foot traffic has resulted in major damage to a mass of vegetation across the delicate landscape, forcing Iceland’s Environment Agency (Umhverfis Stofnun) to close down the canyon.
WATCH: Justin Bieber’s ‘I’ll Show You’ video was filmed at the infamous Fjadrargljufur canyon in 2015
READ MORE: How Instagram has transformed how people choose their next vacation destination
As of this writing, I’ll Show You has racked up more than 440-million views on YouTube alone.
The hot spot destination has seen “an increase of 50 per cent to 80 per cent” traffic between 2016 and 2018, according to the head of the Environmental Agency of Iceland, Daníel Freyr Jonsson.
The Lonely Planet also reported that since 2017, the number of tourists visiting the canyon has nearly doubled, going from an average of 150,000 annual visitors to 282,000.
“We need to build a better infrastructure there so we can invite people all year round,” she continued. “We need paths that can be discovered.”Palsdottir added that the vegetation wasn’t the Environmental Agency of Iceland’s only concern, but safety as well.The potential dangers of melting snow and the slippery mud (specifically in the spring) reportedly played a big factor in the decision to close the canyon. READ MORE: Justin Bieber says he’s ‘been struggling a lot,’ asks fans for prayers
Trending
-
As Loblaw boycott begins, what to know about all the company’s brands14326 Read
-
Man buys $19K Cartier earrings for $19 thanks to pricing error6119 Read
-
Canada’s most wanted fugitive arrested in P.E.I. over Toronto homicide4340 Read
-
International students will get to work more hours per week starting this fall2765 Read
-
Loblaw boycott: Why has the grocer become a ‘lightning rod’ for frustrations?2185 Read
-
Loblaw boycott: CEO responds to plans from ‘deeply unhappy’ customers1954 Read
You are viewing an Accelerated Mobile Webpage.
View Original Article