Leduc eliminates ‘Buddy’ cartoon from marijuana awareness campaign after criticism

The City of Leduc has altered its cannabis information campaign after complaints from residents. Credit: City of Leduc's Facebook page

The City of Leduc is changing its marijuana awareness campaign after backlash from residents over a character used in the original messaging.

The city’s Cannabis Rules Public Awareness campaign included a cartoon named “Buddy.” He was unveiled as part of the campaign last Tuesday and garnered a lot of attention.

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The city said some residents voiced their concerns that Buddy would entice children to use pot. The city said that certainly wasn’t the intention, but after a review understands the concerns and has eliminated the cartoon from the campaign.

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Some respondents to the post were opposed to the decision, while others applauded the city’s willingness to listen to public feedback.

The City of Leduc introduced Buddy in a Facebook post on Sept. 19. In it, the city said “while he may look cute, he’s got some very important things he’d like you know about Cannabis legalization before happens on Oct. 17.”

On person who commented on the post said she had “serious concerns regarding the Buddy image which seems to be directed more towards children.”

“Who on Earth came up with such an idiotic character?” the Facebook user asked.

The campaign is intended to provide information to Leduc residents about rules surrounding the legalization of marijuana starting on Oct. 17.


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