A popular Winnipeg morning show host has been fired after comments he made about the transgender community Monday.
Dave Wheeler, morning show host at 92 CITI FM, was initially suspended after he compared transgender people to actors who “pretend to be different things.”
“This week, radio host Dave Wheeler chose to use his platform at 92.1 CITI in Winnipeg to articulate views that are both deeply hurtful and damaging, and we sincerely apologize,” reads a statement from Rogers Media.
“There have been multiple disciplinary incidents, and in spite of numerous conversations, he has continued to offend our audiences. As a result, we have ended our relationship with him and he is no longer with the company, effective immediately. This type of behavior contradicts our standards and our core values, where diversity and inclusion are paramount.”
His co-host Rena Jae read a statement on air, saying Wheeler’s comments “are not reflective of us here at CITI. It’s not what we believe. And we want to share with you that Dave is no longer with the company.
“He will not be returning to this show or station or any of our stations across the country.”
LISTEN: Rena Jae reads an apology from Rogers on air
A transgender male spoke with Global News on Tuesday saying Wheeler’s comments were insulting, but not surprising.
Liam Zarrillo said the idea that anyone can so easily categorize the transgender community is offensive.
WATCH: Winnipeg transgender male responds to insensitive remarks by local radio personality
The station experienced social media and advertiser backlash over his comments.
Several advertisers, including The Canadian Museum for Human Rights, Santa Lucia Pizza and The Gates on Roblin said they were pulling their ads from the station for the time being until the situation was resolved.
Pride Winnipeg also sent out a statement Tuesday condemning his comments.
“These comments are repugnant, oppressive, and ignorant and have no place in our city’s media,” they said.
“We call on Rogers Media to detail what it will do to prevent the continued oppressive behaviour from this individual and stand by its commitment to inclusion and diversity.”