Pin-Up-Girl: Calgary mom creates international movement for women’s safety

Click to play video: 'Calgary mom creates international pin-wearing movement for women’s safety' Calgary mom creates international pin-wearing movement for women’s safety
WATCH: A Calgary woman has created a movement that's already garnering attention from around the world. She's designed unique pins that are a visible invitation to all women, letting them know they have a trusted person to turn to in times of need. Jill Croteau reports – Apr 16, 2018

It’s a silent but very powerful symbol for women — a pin meant to start an international movement for women’s safety.

Calgarian Steph Colangeli created Pin-Up-Girl. She said was inspired to develop the concept after her own vulnerable experience.

“I was walking through the parking lot one night and doing what most people do and scanned my environment. I heard voices and I looked around and checked my surroundings to look for signs I was safe,” Colangeli said.

“Wouldn’t that be great if we as women have somewhere to go if you needed to feel safe.”

The idea was modelled after the child safety organization, Block Parent. Years ago, signs in doors and windows of homes let kids know that if they needed help, they could go to that home as a safe haven.

Story continues below advertisement

READ MORE: #AfterMeToo: What Canada is doing to help protect women in the workplace

These pins are meant to be a visible invitation to all women that they have a supportive confidante in the Pin-Up-Girls.

Pin-Up-Girl pin. Jill Croteau

Women proudly wearing the pin say they want to offer an empathetic ear. Rummy Rendina said she didn’t hesitate to accept the responsibility.

“It’s a way of self-expression,” Rendina said. “And the reward is it doesn’t matter where you go, you’ve got a partner.”

Pin-Up-Girl offers a non-judgemental space for conversation. Alanna Niznik said she could recall personal experiences where having that symbol would have been a help.

“I’ve had past bosses doing things they shouldn’t have done and just having something visible around like a Pin-Up-Girl at work, it would have made a difference in how I handled that,” Niznik said. “I wasn’t empowered to do something about it.”

Story continues below advertisement

READ MORE: More detectives needed as #MeToo increases demands on Calgary Police

The mission is being propelled by a societal shift. Indrani Roy felt the #MeToo movement can help their mission.

“There’s definitely a groundswell with Time magazine featuring the silence breakers and the impacts and consequences and knowledge born out of the #MeToo movement, people are examining themselves and society is moving it forward for positive outcomes,” Roy said.

Pin-Up-Girl craetor Steph Colangeli offers pins for free. Jill Croteau

The pins are free and provided by the not-for-profit organization. They’ve already been shared in cities across the country, as well as internationally in places like Dubai, London and Australia.

“My hope is that it will spread across the world and women everywhere can go anywhere and feel so safe all the time,” Colangeli said.

Story continues below advertisement

“Ultimately it would be great if women just knew to cover one another. We are half the population and we could really take care of one another.”

Sponsored content