McDonald’s is offering fresh beef rather than frozen patties in some burgers at thousands of restaurants, a switch it first announced about a year ago as it works to appeal to customers who want fresher foods.
The fast-food giant, which has relied on frozen beef patties since the 1970s, said it’s launching Quarter Pounders made with fresh beef in about 3,500 restaurants starting Tuesday.
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It’ll be available in eight cities, including Atlanta, Miami and Salt Lake City, then roll out to most U.S. McDonald’s by May.
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McDonald’s says workers will cook up the fresh beef on a grill when the Quarter Pounder and “Signature Crafted” burgers are ordered. The change is the latest by the Oak Brook, Illinois-based company to improve its image as more people shun processed foods.
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