Calendar of mermaid-tailed men raises $300,000 for mental health in Newfoundland

A calendar of bearded, mermaid-tailed Newfoundlanders has raised hundreds of thousands of dollars for mental health.

Last year, around 30 burly guys donned sparkly mermaid tails to pose by the sea, at a barber shop and in a pumpkin patch.

READ MORE: Big, burly Newfoundland guys in mermaid tails a global hit for a good cause

The Newfoundland and Labrador Beard and Moustache Club said it would donate proceeds from the 2018 calendar to a Newfoundland therapy service.

Organizer Hasan Hai tweeted a photo on Sunday of people rejoicing around a giant cheque for more than $300,000 made out to Spirit Horse NL.

The service builds mental health and life skills for children and adults as they ride and care for horses.

WATCH: How to become a Mermaid

5:41 Mermaid School

Merb’ys combines two words – mermaid and b’y, a Newfoundland term meaning “boy” or “buddy”.