Maison Godefroi: the Cadillac of Montreal fashion

First came the food trucks, then the fashion trucks.

But for Maison Godefroi, the natural choice was a 1974 Cadillac Deville.

Maison Godefroi is a Montreal leather accessories company selling off the web and out of the trunk of their vintage Caddy.

Named after the owner’s ancestor, Maison Godefroi’s concept marries the classic gentleman style with an urban twist.

READ MORE: Fashionistas take cue from food trucks, sell clothes, accessories from mobile trailers

“Back in the day (Godefroi) he was a gentleman and I wanted to bring the old-school fashion with the Cadillac,” said the company’s CEO and owner, Charles-Olivier Pilon.

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The Cadillac goes around the city and randomly chooses a spot to stop, park and pop its trunk.

“When I open my trunk people look surprised. They ask questions: ‘is it for sale, can I buy it?'”

Maison Godefroi’s itinerary is posted on their Facebook page.