McDonald’s is celebrating its 50th anniversary in Canada in a truly Canadian way.
This Wednesday, McDonald’s will sell its classic hamburger for only 67-cents in recognition of the burger giant’s first year in Canada in 1967.
The 67-cent hamburgers are limited to three per customer, in-restaurant purchase only and while supplies last.
McDonald’s shares hit an all-time high of $159.07 on July 25 after announcing its largest increase in sales in five years. The company reported earnings of $1.70 per share on $6.05 billion in revenue in the second quarter. Analysts had expected the burger giant to earn $1.62 per share on $5.96 billion in revenue. At midday Monday, shares in McDonald’s were trading at $157.02 U.S.
Steve Easterbrook became McDonald’s CEO in March 2015 and has turned around a company that had been dealing with shrinking sales and growing competition. McDonald’s recently introduced its all-day breakfast menu, as well as healthier salads and fresh instead of frozen beef for its burgers.
Canada’s first McDonald’s restaurant was located in Richmond, B.C. There are now more than 1,400 McDonald’s across the country.
McDonald’s Facts, courtesy of McDonald’s Canada:
- McDonald’s Canada serves close to 3-million guests every day
- McDonald’s Canada is the 2nd market to open after the U.S.
- 1977, the first Canadian Drive-Thru opened in Regina
- 1977, the first McHappy Day® was held by Founder George Cohon
- 1995, the first McFlurry® was created by franchisee Ron McLellan in Bathurst, N.B.
- 2011, the launch of McCafé®
- 2017, McDonald’s has served more than 177-million cups of coffee