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McDonald’s will celebrate its 50th anniversary with a 67-cent hamburger

McDonald's Canada is celebrating its 50th anniversary by selling its classic hamburger for 67 cents. AP Photo/Gene J. Puskar, File

McDonald’s is celebrating its 50th anniversary in Canada in a truly Canadian way.

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This Wednesday, McDonald’s will sell its classic hamburger for only 67-cents in recognition of the burger giant’s first year in Canada in 1967.

The 67-cent hamburgers are limited to three per customer, in-restaurant purchase only and while supplies last.

McDonald’s shares hit an all-time high of $159.07 on July 25 after announcing its largest increase in sales in five years.  The company reported earnings of $1.70 per share on $6.05 billion in revenue in the second quarter.  Analysts had expected the burger giant to earn $1.62 per share on $5.96 billion in revenue.  At midday Monday, shares in McDonald’s were trading at $157.02 U.S.

Steve Easterbrook became McDonald’s CEO in March 2015 and has turned around a company that had been dealing with shrinking sales and growing competition.  McDonald’s recently introduced its all-day breakfast menu, as well as healthier salads and fresh instead of frozen beef for its burgers.

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Canada’s first McDonald’s restaurant was located in Richmond, B.C.  There are now more than 1,400 McDonald’s across the country.

McDonald’s Facts, courtesy of McDonald’s Canada:

  • McDonald’s Canada serves close to 3-million guests every day
  • McDonald’s Canada is the 2nd market to open after the U.S.
  • 1977, the first Canadian Drive-Thru opened in Regina
  • 1977, the first McHappy Day® was held by Founder George Cohon
  • 1995, the first McFlurry® was created by franchisee Ron McLellan in Bathurst, N.B.
  • 2011, the launch of McCafé®
  • 2017, McDonald’s has served more than 177-million cups of coffee
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