U.S. President Donald Trump appeared to be on the cusp of an anti-press tweet on Tuesday night.
Then he produced this.
It’s difficult to discern what Trump was trying to say — one person on Twitter suggested he meant to type “coverage.”
WATCH: Sean Spicer reacts to Trump’s ‘covfefe’ tweet
But that didn’t stop social media users from turning #covfefe into a hashtag, or otherwise mocking the apparent mistake.
One user suggested “covfefe” was what Bill Murray’s character whispered to Scarlett Johansson at the end of the film Lost in Translation.
Another put it in “cowbell’s” place, in a reference to a famous clip from Saturday Night Live.
One user posted “covfefe” as a word that Kellyanne Conway might have said:
Someone else put the word in former U.S. president John F. Kennedy’s mouth:
Another user suggested it might make a good name for a Pokemon:
With Twin Peaks back on TV, someone couldn’t help making this reference:
Somebody else felt the term was more appropriate to Charlie from It’s Always Sunny in Philadelphia.
And few high-trending hashtags appear on Twitter without at least one reference to The Simpsons.
Trump has since deleted the tweet in question but sent an apparent follow-up early Wednesday morning.
“Who can figure out the true meaning of “covfefe” ??? Enjoy!” the president asked.
As of Wednesday morning, “covfefe” remained Twitter’s top trending word, or term or topic –whatever “covfefe” is.