LOS ANGELES – Moviegoers could choose violence, sex or family-friendly fare this weekend with three diverse new offerings that all drew healthy numbers at the box office.
“The Lego Batman Movie” took the top spot with $55.6 million, dominating “Fifty Shades Darker,” which attracted $46.8 million, according to studio estimates Sunday.
The spinoff of 2014’s “Lego Movie” benefited from good reviews and a lack of competition in the family space, which is expected to help it maintain its pace going into the holiday weekend, when kids are out of school.
WATCH: Michael Cera on his LEGO building technique and being Batman’s sidekick in The Lego Batman Movie
A whopping 48 per cent of opening weekend audiences was under 25. It also bodes well for Warner Bros.’ next Lego spinoff, “The Lego Ninjago Movie,” set for September.
Audiences were slightly less curious to catch up with the exploits of Christian Grey and Ana Steele the second time around. The sequel didn’t compare to “Fifty Shades of Grey’s” $85.2 million debut in 2015.
Nick Carpou, Universal Pictures’ president of domestic theatrical distribution, said the first movie debuted in a “perfect storm.” The film adaptation of the bestselling book had gained immense interest and Valentine’s Day fell on a Saturday in 2015, making the movie a date-night destination. This year, the holiday lands on a Tuesday.
“This is a great start,” Carpou said, noting that the CinemaScore from audiences is stronger for the sequel. “The story will be told through the first part of this week.”
WATCH: ’50 Shades Darker’ trailer teases thrills for fans
The other R-rated sequel in theatres this weekend, “John Wick: Chapter 2” took third place. With $30 million, it more than doubled the debut of the original. The Keanu Reeves hit man flick became a sleeper hit on the small screen, and that goodwill helped bolster interest in the follow-up, which is also getting strong reviews.
“People really love its unapologetic violence,” said Paul Dergarabedian, a senior media analyst for box office tracker comScore.
Rounding out the top five were holdovers “Split,” the M. Night Shyamalan psychological thriller that added $9.3 million, for a total of $112.3 million in earnings, and Oscar contender “Hidden Figures” with $8 million, boosting its total to $131.5 million.
WATCH: ‘Hidden Figures’ proving to be a surprise box office hit
It was a strong weekend overall for theatres, attributable to the different options available, Dergarabedian said.
“The tried and true brands are what people really gravitated to this weekend. The top three movies this weekend all based on brands that people know and love,” he said. “Each film drew their own audience without harming the other films. This was a perfectly programmed weekend.”
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theatres, according to comScore. Final domestic figures will be released Monday.
1. “The Lego Batman Movie,” $55.6 million.
2. “Fifty Shades Darker,” $46.8 million.
3. “John Wick: Chapter 2,” $30 million.
4. “Split,” $9.3 million.
5. “Hidden Figures,” $8 million.
6. “A Dog’s Purpose,” $7.4 million.
7. “Rings,” $5.8 million.
8. “La La Land,” $5 million.
9. “Lion,” $4.1 million
10. “The Space Between Us,” $1.8 million.
Universal and Focus are owned by NBC Universal, a unit of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by 21st Century Fox; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a group of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.