According to Vice, Mike Smith (Bubbles), John Paul Tremblay (Julian), and Robb Wells (Ricky) announced on Wednesday that they’ve partnered with OrganiGram, a licensed producer of medical marijuana based in Moncton, N.B. The two companies inked a contract to brand their recreational marijuana product when it is legalized.
A release on the agreement says OrganiGram and TPB Productions Limited will “develop branding, packaging, and a competitive product portfolio targeted towards recreational marijuana consumers and distributed exclusively by OrganiGram.”
“We have been monitoring closely to best understand how we might be able to enter the cannabis space in Canada,” says Louis Thomas, President of Sonic Entertainment Group, representing TPB Production Ltd. “After our initial meeting with the Maritime-based executive team at OrganiGram, we all felt strongly that they were the perfect partner and the timing was right to move forward.”
“This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use in Canada. The team at Trailer Park Boys have an aligned vision to develop a National brand with our assistance and we’re incredibly excited at how the partnership will come to life,” said Ray Gracewood, Chief Commercial Officer at OrganiGram.
Gracewood said the exclusive five-year arrangement has been in the works for about a year.
“It began with both sides, in a forward-looking way, understanding the importance of brands within the recreational market space,” he said. “We both have a strong Maritime connection and we’re unique within our industries of being from the Maritimes.”
Even though recreational marijuana is not even legal, Gracewood said they’re just preparing for the eventuality.
“Right now we don’t want to be reactive and we don’t want to be late to the party… preparations for that take a significant amount of time,” he said. “Having a strong celebrity-endorsed brand as part of our portfolio is very much part of our strategy.”
The Liberal government has said they could introduce legislation in 2017 after examining the report from a task force.
Trailer Park Boys is a Canadian mockumentary that began airing on Showcase in 2001, and the show debuted internationally on Netflix in March of 2014. Throughout the series, the growing and selling of marijuana has been a recurrent theme.
Now that the contract is signed, the next step is full creative development of what the brand and packaging will look like and it “doesn’t take rocket appliances” (as Ricky might say) to imagine the possibilities.