They’re not your typical “Danger” signs.
The District of North Vancouver is trying a different tack this summer in convincing people not to dive from Lynn Canyon, following the deaths of two young male cliff jumpers in the last nine months.
“It really tries to speak to that target demographic of the young kids who are 15, 20, 25 who are out here participating in the activity. They’re at the greatest risk. If you look at the old signs and what they looked like, it said danger, but didn’t cause people to really think,” said councillor Mathew Bond.
GALLERY: Additional photos of the signs
The new signs – which display phrases like ‘I’m drowning today…said no one ever’ and ‘Listen to that nervous feeling’ were put up prior to the Canada Day long weekend, and are the start of the broader education campaign by the district this summer.
Earlier this year, 17-year-old Cole Marsh drowned while cliff diving near the suspension bridge, and last year another young man drowned after jumping as well.
READ MORE: Rescue crews in North Vancouver want public to stop jumping from bridges
Bond says the previous, more traditional signs had been effective over the years, but they wanted to see if a new strategy could be more effective.
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