Bill 101 changes force French descriptors on corporate signage

Click to play video: 'Mandatory French signs'
Mandatory French signs
WATCH ABOVE: The Quebec government is introducing a change to Bill 101 that would force corporations to include French descriptions in their names. Global's Billy Shields explains – May 4, 2016

SAINT-LEONARD – Significant changes are coming to Bill 101 for the first time in 23 years, according to Quebec’s minister of culture and communications.

READ MORE: Companies need to respect Bill 101, says Couillard

French-language descriptions, a sign of much debate in the province, will now have to accompany corporate trademarks.

That means a company with an English name will have to include a French line, in a conspicuous place, explaining what the business is.

READ MORE: PQ pushing Liberals to reopen Bill 101, insists on French descriptors for English stores

For example, “Supercentre Walmart” works because the words are comprehensible in French.

READ MORE: Fact file: What is Bill 101?

Walmart was one of the corporations consulted when the provincial government developed the changes.

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The regulations are still going to be tweaked over the next 45 days before going into full effect.

Businesses will have three years to comply.

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