Facebook buys Israel’s Face.com, a facial-recognition technology company, for undisclosed sum

NEW YORK, N.Y. – Facebook is buying Face.com, a facial-recognition technology company that helps people tag photos on the Web by figuring out who is in them.

Face.com says that by working with Facebook directly it will have more opportunities to develop technology that people will use.

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The Israeli company announced the acquisition on its blog on Monday. Financial terms were not disclosed.

Face.com did not say whether its website will continue to run after the acquisition. Facebook commonly shutters sites that it acquires and folds in their employees to its work force. So far, Instagram, which it’s buying for nearly US$1 billion, has been the only exception.

In a statement, Menlo Park, California-based Facebook confirmed the deal but declined to elaborate on the terms or plans for the company.