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Hear ye! Hear ye! Light-hearted #HFXPylonClub video supports downtown businesses

HALIFAX –  Hear ye! Hear ye! The Downtown Halifax Business Commission has released a fun online video promoting a campaign geared at getting shoppers to the downtown core, despite a major construction project.

READ MORE: Small downtown business suffering due to Nova Centre construction

The video features an enthusiastic town crier, who visits the area around Market, Argyle and Barrington Streets to drum up support for local businesses.

Pylon Club pins.
Pylon Club pins. Rebecca Lau/Global News

It’s all in support of the #HFXPylonClub, an initiative started by Inkwell Boutique on Market Street in response to road closures and disruptions due to construction of the Nova Centre.

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Shoppers are invited to share the #HFXPylonClub emblem on social media and wear specially-created pins to receive deals at 16 participating businesses.