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B.C. mom’s teething necklaces gets the attention of Vogue Magazine, the Emmys

Annabelle with the cookie teether. Credit: Glitter & Spice.
Annabelle with the cookie teether. Credit: Glitter & Spice.

A B.C. mom who started a business making teething necklaces in mid-March is now poised to hit the big time.

Lorene Mah lives in Surrey and started the company, Glitter & Spice, when her twelve-month-old son started teething. She was looking for a stylish and affordable teething necklace for herself to wear and was not able to find one.

“When I was looking for them it was either one solid colour or one design,” said Mah. “It was just really basic and I wanted more.”

She decided to create her own and their popularity took off.

“I made them for me and then people started buying them because they liked them,” said Mah. She also makes sure every necklace is safe and non-toxic.

Credit: Glitter & Spice.
Credit: Glitter & Spice.
Credit: Glitter & Spice.
Credit: Glitter & Spice.
Credit: Glitter & Spice.
Credit: Glitter & Spice.
From left: Lorene, Emmalyn, Noah and Robin.
From left: Lorene, Emmalyn, Noah and Robin.
Credit: Glitter & Spice.
Credit: Glitter & Spice.
© Carol-Ann Photography
© Carol-Ann Photography
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Credit: Glitter & Spice.
Credit: Glitter & Spice.
Annabelle with the cookie teether. Credit: Glitter & Spice.
Annabelle with the cookie teether. Credit: Glitter & Spice.

And it’s not just B.C. residents who have started buying Mah’s necklaces. She said a lot of her business comes from the United Kingdom and some high-end fashion magazines have also come calling.

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Glitter & Spice was featured in Harper’s Bazaar in September and is going to be featured in Vogue U.K. in October and then Glamour U.K. in November.

“I thought it was a joke honestly at first,” said Mah when these publications began calling her. “But no, they were being serious about it.”

She said for them, Instagram has been their biggest marketing tool to get the word out about their products.

And now the Emmy Awards have also reached out to Mah. On Monday she will be leaving to attend the awards in Los Angeles where Glitter & Spice will be part of the swag bag.

“It’s a bit surreal,” said Mah of the whole experience. “It still surprises me sometimes when I talk to people and I realize we’ve been extremely lucky. It really is a combined effort, it’s not just the product, but the support you get.”