Advertisement

By the numbers: The rise of Canada’s online dating scene

Young woman using laptop, dating agency site on screen.
Young woman using laptop, dating agency site on screen. Peter Scholey/Getty Images

TORONTO – The Match Group, the New York-based company that owns Match.com, OkCupid and Tinder, bought Vancouver-based dating website PlentyOfFish on Tuesday for US$575 million. Some PlentyOfFish numbers:

READ MORE: Match.com buys free dating site PlentyOfFish for $575M

Users: 100 million worldwide for PlentyOfFish, with four million active every month.

Single Canadians: 14.2 million in 2014, according to Statistics Canada.

Online dating: A 2011 Leger Marketing survey found 36 per cent of Canadians between the ages of 18 and 34 use online dating.

Growth: Six per cent per year for online dating and related services in Canada since 2010, according to research firm IBISWorld.

Mobile: Sixty per cent of online daters in the United States were using only mobile devices as of July 2014, up 25 per cent from the year before according to research firm ComScore. The combined mobile audience of the Match Group and PlentyOfFish was 10.9 million.

Millennials: Fifty-three per cent of dating app Tinder’s audience is between 18 and 24. The mobile app has grown to be the third-most popular in the United States since launching in September 2012.

Story continues below advertisement