For a certain subset of people, life started to have meaning again this week, when the startup Foursquare announced that its location-sharing app Swarm is bringing back mayorships.
Come again? Foursquare, you see, was an app that allowed users to “check in” to bars, restaurants and other places. You became the “mayor” of a place if you checked in more than anyone else in a given period. There were fierce competitions for mayorships. While Foursquare’s user base stayed small, many users were fiercely loyal.
In 2014, with user growth stalling and competitors like Yelp eclipsing it, Foursquare split itself into two apps. Foursquare became the place for people to discover businesses and venues around them, while the social features migrated to a new app called Swarm. At Swarm, you can check in to places and share this information with your Swarm buddies.
The Swarm app also let users compete for mayorships, but only among their friends. This, Foursquare said, “just wasn’t as much fun.”
So in a blog post, Foursquare said it was “upping the ante and letting you compete for mayorships against everyone.”
Let the battles begin.
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