TORONTO – Instead of celebrating a social media milestone, the New England Patriots were forced to apologize for a Twitter gaffe that included a racial epithet.
On Thursday, the football team launched a Twitter campaign in celebration of becoming the first NFL team to reach 1 million followers.
“We’re saying thanks to @patriots’ 1million followers w/ custom digital Pats jerseys – RT for yours! #1MillionPatriots”
However, the team went into damage control after the auto-generated Twitter feed thanked a follower with the N-word in his Twitter handle.
About an hour later, the team deleted the offensive tweet and issued an apology.
“We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.”
The tweet caused backlash on social media.
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