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Hold on to your cowboy hat, CFR kicks off!

Watch above: Quinn Phillips speaks to Canadian bareback champion Kyle Bowers.

EDMONTON – Canada’s biggest indoor rodeo is set to get underway Wednesday at Rexall Place.

The 41st annual Canada Finals Rodeo will feature more than 100 competitors, who will compete for seven national titles and a piece of more than $1.5 million in prize money.

Read More: Oilers Entertainment Group could try to lure CFR from Northlands

On Tuesday, the Alberta government announced it’s partnering with Northlands, the CFR and Farmfair to allow those who buy daytime parking at Northlands during the event to leave their vehicle until noon the following day at no extra cost.

The intent of the initiative is to reduce drinking and driving by those who attend the rodeo.

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“Despite the tragic consequences, some individuals continue to drink and drive. Albertans are encouraged to make responsible choices and it’s an easy decision that can save your life or someone else’s life,” said Wayne Drysdale, Minister of Transportation.

The slogans of the initiative are “keep your ride hitched in our stable tonight” and “leave your trusty steed where it will be safe.”

“The Canadian Finals Rodeo and Farmfair International are about having a great time while enjoying the western hospitality our city is known for,” said Tim Reid, President & CEO, Northlands. “We encourage guests to have a great time but please drink responsibly and get home safe.”

The CFR runs Nov. 5 – 9.

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