ABOVE: Breaking down the best and worst Super Bowl commercials from Sunday night’s big game
It seems like advertisers played it safe in Super Bowl ads this year.
There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable scenes were missing.
READ MORE: Seattle Seahawks win Super Bowl XLVIII
With a 30-second Super Bowl commercial fetching $4 million and more than 108 million viewers expected to tune in to the championship game this year, it was crucial for advertisers to make their investment count.
IN PHOTOS: Top photos from Super Bowl XLVIII
While many viewers had a mixed reaction to the ads, depending on your mood, we take look at some of the most memorable commercials from Super Bowl XVLIII:
If you want a good cry, watch:
Budweiser’s “Puppy Love”
Budweiser’s “A Hero’s Welcome”
If you want a dose of cuteness, watch:
Doritos “Cowboy Kid”
If you like McDonalds (and bad lip reading), watch:
If you want a throwback to your favourite sitcom, watch:
If you like Bond-villian types, watch:
If you like Bruce Willis and hugs, watch:
If you want an empowering ad, watch:
If you want to enter The Matrix, watch:
If you want to feel inspired, watch: