Ontario plans to help the province’s beleaguered news industry with a change in advertising rules.
The province has directed its four largest agencies to spend 25 per cent of its advertising dollars on Ontario publishers.
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The government of Ontario has made a similar commitment on its advertising dollars.
The province says the Liquor Control Board of Ontario, the Ontario Cannabis Store, Metrolinx and the Ontario Lottery and Gaming Corp. collectively spend about $100 million per year on advertising.
The government says it will support publishers and their workers who cover local news across the province.
The directive will be reviewed on a quarterly basis after they have a policy in place by early September.
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