Advertisement

Charlie Sheen now a condom spokesperson promoting safe sex

Click to play video: 'Charlie Sheen highlights battle with HIV in powerful new ad for condom company'
Charlie Sheen highlights battle with HIV in powerful new ad for condom company
WATCH: Charlie Sheen discussed his own HIV diagnosis in this powerful new online advertisement for condom company Lelo Hex – Jun 14, 2016

It may feel like the distant past, but only five years ago, Charlie Sheen was “drinking tiger’s blood” and “#winning.”

Now, after revealing his HIV-positive status in late 2015, Sheen has signed on as a condom spokesperson for new brand Lelo Hex condoms.

In a surprising about-face, Sheen is resigned and serious in the condom ad, which you can watch above. His calm, level demeanour is a far cry from his days of public rants and declarations of success.

READ MORE: Charlie Sheen can’t afford child support payments to Denise Richards

“I think people associate the word ‘condom’ with less pleasure. With less connection,” Sheen says in the ad. “What may feel like five seconds of an inconvenience or a halted or thwarted moment can absolutely prevent a lifetime of potential grief and suffering.”

Story continues below advertisement

“A lot has to do with that fantasy belief that that could never happen to them,” he continues. “That’s something that I can speak to. I pretty much felt the same way.”

Sheen then says that his HIV diagnosis has changed his way of thinking, along with others’ perceptions of him. He claims that he wants people to learn from his experience.

“There’s an odd combination now, people still want to be like me or experience my life, but there’s a little detail they want no part of,” he said. “So they can avoid that by using this.”

READ MORE: Denise Richards sues ex-husband Charlie Sheen for $1.2 million

It’s unclear how much Sheen, 50, was paid to be the spokesperson for Lelo Hex (or if he’s made any charitable donation to the company), but the actor insists that he’s on a crusade to promote safe sex.

“It’s stuff people don’t want to talk about, and I figured: If I’m involved, maybe they’ll talk about it,” he said to People magazine. “This is a way to prevent a lot of s–t from happening, from disease to unwanted pregnancies. But it’s still taboo for some reason.”

Story continues below advertisement

Sponsored content

AdChoices