The New Reality: February 11

A sport that has been around for decades has been given a new lease on life – partially fueled by the pandemic. Pickleball is considered the fastest-growing sport in North America, and it’s no longer just retirees playing it. But pickleball is not without controversy. As Candace Daniel found out for this week’s episode of The New Reality, the lack of space and concerns over noise is causing tension in communities big and small. Plus, they’re part of the largest and most influential generation in history and they show no signs of letting up. Baby Boomers are reinventing what it means to grow older and are taking social media by storm. Yet, because of their spending power, marketing experts say more companies should pay attention to them or they will miss out. Marianne Dimain introduces us to the ‘Oldfluencers’ and how they’re changing the way we look at aging.