One embattled travel executive's outlook could give hope to an industry hit hard by COVID-19, Mike Smyth says.

The Public Health Agency of Canada is imposing new mandatory coronavirus reporting rules for international air travellers coming to Canada starting Nov. 21.

“From my perspective, it's a demand thing that was within their control and so there should be no reason why they can't just refund the money."

They arrived on the Island in late August and have been in self isolation.

Since the onset of the coronavirus pandemic, people seeking to travel by play have more to think about than the bottles of liquids in their carry-on.

The moves are being made to position the company for "a competitive future following the COVID-19 crisis."

Banff restaurants may be "starving for business," but they're still wary of serving visitors from "massive hot spots" in the U.S.

Tourism around the world has been hit hard by COVID-19 and Alberta is no exception. However, certain segments of the industry, like outfitters, who which rely on international visitors, are struggling even more.

Banff, as a town, was created to serve tourists visiting the national park. So, what happens when a global pandemic restricts the 50 per cent of its visitors coming from outside Canada?

Someday, we'll refer to the moment in 2020 when travel changed from what we once knew due to coronavirus, but we have to get through it first.