MONTREAL – A Quebec snack-maker won’t back down from plans to re-introduce a popular old logo of a cartoon aboriginal boy in a loincloth and feathered hat.
Krispy Kernels snack foods drew some criticism for a holiday marketing campaign featuring the old logo that hasn’t been on the market for more than 20 years.
Its chip-package logo was well known for decades in Quebec, where the company is based.
It first appeared when the company was founded in 1959 and disappeared from the shelves in 1990 during the Oka Crisis, a land dispute that resulted in a standoff and the death of a provincial police officer.
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Now, the logo has returned for a short time as part of a marketing campaign that runs until Christmas. Stores have begun stocking the limited edition packaging and as part of the campaign, customers can pose for a photo behind a life-size cardboard store display of the mascot to win prizes.
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The campaign comes while debate rages over Native American sports logos and team names in the U.S., as well as the ongoing Idle No More protests in this country.
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