Advertisement

Winnipeg craft brewery to change design on cans in support of MMIWG

Close up of served beer in a pub. Getty Images

A Winnipeg craft brewery says it’s changing the art on cans of its Redhanded Irish Red Ale, explaining the red hand image it has used since 2017 has become a “symbolic representation of violence that affects Indigenous women.”

In a statement on its website, Stone Angel Brewing president Paul McMullan says the symbol was chosen to evoke the culturally important and centuries-old Red Hand of Ulster.

Story continues below advertisement

But he says in the context of missing and murdered Indigenous women and girls, seeing a red hand on a can of beer may seem hurtful and disrespectful, and the company was asked to stop using the symbol.

Breaking news from Canada and around the world sent to your email, as it happens.

McMullan says future batches of its Irish Red will be shipped under a new name and design, and some of the profits from sales of the remaining cans will go to the Indigenous Women’s Healing Centre.

Click to play video: 'Winnipeg police hire new advocate for families of missing, murdered Indigenous women'
Winnipeg police hire new advocate for families of missing, murdered Indigenous women

Sponsored content

AdChoices