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Le Chateau relaunches online following bankruptcy under new owners

Click to play video: 'Le Chateau the latest retail casualty amid COVID-19'
Le Chateau the latest retail casualty amid COVID-19
WATCH: Le Chateau the latest retail casualty amid COVID-19 – Oct 23, 2020

Canadian retailer Le Chateau is making its comeback from bankruptcy today with the online launch of an evening wear collection ahead of the holidays.

The so-called glamour capsule offers shoppers a hint of what to expect with the brand’s relaunch under new owner Suzy’s Inc., the company behind Suzy Shier, set for this spring.

Franco Rocchi, senior marketing director of Suzy/Le Chateau, says the curated, limited-edition collection highlights the brand’s focus on high-fashion occasion wear.

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He says the full collection planned for 2022 will include footwear, accessories and menswear, with women’s dress wear available in select Suzy Shier stores across the country.

Le Chateau, once a mall staple across the country, filed for creditor protection in October 2020 after pandemic restrictions shuttered stores and cancelled events like proms, weddings, galas and parties — key drivers of the retailer’s dress sales.

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In June, Suzy’s agreed to buy Le Chateau’s intellectual property, retaining much of the brand’s dress design team and keeping operations in Montreal.

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