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Aeroplan, Starbucks partner for new rewards program

Click to play video: 'Air Canada to buy Aeroplan but what does it mean for you?' Air Canada to buy Aeroplan but what does it mean for you?
WATCH: Air Canada to buy Aeroplan but what does it mean for you? – Aug 22, 2018

Aeroplan is launching a partnership that will allow its users to earn and redeem points at Starbucks.

The Air Canada loyalty program says members will need to link their Aeroplan account to a Starbucks Rewards account to allow them to earn both Aeroplan points and Starbucks stars.

Read more: Air Canada’s acquisition of Aeroplan clears regulatory hurdles

Once connected, Aeroplan users can earn points by loading money on their digital Starbucks card and can save when they redeem Aeroplan points for Starbucks gift cards.

The new partnership follows a revamp of the Aeroplan program last year, based on feedback from its members.

Click to play video: 'Air Canada buys back Aeroplan' Air Canada buys back Aeroplan
Air Canada buys back Aeroplan – Aug 21, 2018

Air Canada says its members said they wanted more opportunities to earn and redeem points in their everyday lives.

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Air Canada reacquired the rewards program from Aimia Inc. in January 2019.

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