Saint John-based tech company sees success as pro sports adapt to COVID-19

Click to play video 'Saint John based tech company sees opportunities for success post-pandemic' Saint John based tech company sees opportunities for success post-pandemic
WATCH: A tech company sought to disrupt the ticket-sales game when it hopped on the market 10 years ago. What it didn’t expect is the mass disruption brought on by COVID-19. But the company sees many opportunities to succeed post-pandemic. Travis Fortnum reports.

The ticket sales game has no doubt been disrupted by COVID-19 and changing pandemic protocols – but now a Saint John tech company is disrupting the market even more.

Spinzo came on the scene 10 years ago, touting the online ticket buying style we’ve come to know — with a few more features. Those features have really come in handy as sports teams look to get fans back in the stands.

READ MORE: Halifax retracts livestream ban in arenas following uproar from hockey fans

“We’ve developed a suite of social distance technologies,” explains founder and CEO Emmanuel Elmajian.

“Most teams in North America don’t have fans, that’s the reality.

“But they’re starting to look at ways to reintroduce fans – and they’re looking at doing that through what they call the pod model.”

Story continues below advertisement

Venues that are currently allowing fans can offer seats in blocks through Spinzo – and those blocks can be separated from each other. It’s an adaptation of modelling the company was already employing.

“Typically, it’s used for group ticketing promotions,” says Elmajian.

“So schools, non-profit organizations – when a number of tickets are being purchased.”

He says Spinzo was already growing before this new upswing, as the way we buy tickets evolves.

“Sports teams and venues are coming to us asking for innovations,” he says, “so we don’t even need to dream them up in many cases.”

Born and raised in Saint John, Elmajian says the pandemic has not only shown Spinzo’s potential, but his hometown’s as well.

READ MORE: Coronavirus: How working from home is changing the physical landscape in Toronto

“The pandemic, in my opinion, has unlocked tremendous opportunity for a place like Saint John,” he says.

“You have companies that are typically very large in centres like New York, Toronto, Chicago, L.A. and now they’re telling their staff they can work from anywhere.

“So Saint John is in an excellent position if we choose to seize the opportunity because were a low cost of living a high-quality living,” Elmajian says.

Story continues below advertisement

Spinzo is currently being used by teams in the NHL, NBA, NFL and more.