Toronto store offers more inclusive Santa Claus

Click to play video: 'Toronto store offers more inclusive Santa Claus' Toronto store offers more inclusive Santa Claus
It's that time of year again when children all over Toronto get some one-on-one time with the big man in red, but in a city as diverse as Toronto, the same can't always be said for Santa's "representatives." – Dec 15, 2019

A Toronto store is aiming to send a message of diversity and inclusion through its “Black Santa” initiative.

“I was requested by the big man himself that there were some special kids in East York who need to see some representation,” said Allister Thomas, decked out in a Santa Claus outfit as he prepared to meet kids inside Old’s Cool General Store in East York.

Thomas, who is Black and refers to himself as “Black Santa,” has dressed up in red at the store for two seasons.

“To see that excitement. You know, the innocence, the wide-eyed wonder — sure, it’s an awesome feeling.”

Zahra Dhanani, co-owner of the store, said many children haven’t seen themselves in Santa for decades, a growing problem as society becomes more diverse.

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“It sends a little message that people who look like them shouldn’t be seen,” Dhanani said. “It sends a message that people who look like them can’t be in those positions too.”

READ MORE: ‘Find Black Santa’: Texas mom creates a phone app to find Santas of colour

Parents searching for a Santa to whom their children can more easily relate can now turn to an app.

Released in late 2018, Find Black Santa shows Santas who are Black across 35 U.S. states and Washington, D.C., as well as five in Ontario and one in both Alberta and Quebec.

The Dallas psychiatrist who created the app, Jihan Woods, said having appropriate role models is critical for development.

“Specifically for Black children, it’s really important in racial or ethnic identity development that children see figures whether it’s in the media, mythical figures like Santa Claus, because it’s really helpful for their identity development,” she told NBC affiliate WBAL.

For Allister Thomas, it’s a role he is more than happy to fill.

“When you have all that energy coming at you back to back to back, it’s overwhelming,” he said. “I dig that so much.”

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READ MORE: ‘Bad Santa’ gifted new gigs after Okanagan mall firing

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