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Santa Claus will be in town for Montreal’s 69th annual parade come Nov. 23

The Christmas march will have up to 25 floats that will run a two-kilometre route between Guy and Saint-Urbain streets.
The Christmas march will have up to 25 floats that will run a two-kilometre route between Guy and Saint-Urbain streets. Brayden Jagger Haines

With only 51 days until Christmas, Destination Downtown unveiled its 2019 holiday schedule on Monday.

The 69th annual Santa Claus Parade — a crowd favourite — will be held on Saturday, Nov. 23.

This year, however, the parade is moving from Ste-Catherine Street to René-Lévesque Boulevard.

The Christmas extravaganza will have up to 25 floats that will run a two-kilometre route between Guy and St-Urbain streets.

Emile Roux, the executive director for Destination Downtown, a non-profit that aims to promote the economic and cultural development of Montreal’s downtown core, says this year they are thinking bigger and better.

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“We are honoured to have our event on the boulevard,” Roux said.

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In an effort to go green, some of the floats will be pulled by electric vehicles. Roux said the city aims to have a completely green fleet with in the next three years.

“It’s not all the floats but it’s something we want to achieve 100 per cent.”

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An estimated 300,000 spectators attend the annual event and up to one million tune in to the broadcast.

The parade is scheduled to start at 11 a.m.

Lighting up Ste-Catherine Street

On top of the annual parade, Destination Downtown, in partnership with XP MTL — also a non-profit — will be turning Ste-Catherine Street into a holiday-themed wonderland.

A walkable footbridge and a large-scale light installation will overlook the lit-up strip beginning mid-November at the corner of Ste-Catherine and McGill College.

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The installation will be inaugurated on Nov. 21 with a musical act.

Windows in storefronts will also be decked out to reflect the festive spirit, with the city holding a holiday window contest.

Organizers say Montrealers can expect to see Ste-Catherine Street bedecked in Christmas decorations before the first snowfall.

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