April 15, 2019 1:13 pm
Updated: April 15, 2019 6:43 pm

Dramatic distracted driving exhibit promoting safety behind the wheel

A new exhibit in Montreal shows the dangers of driving while distracted. Global's Brayden Jagger Haines reports.


A dramatic new art exhibit about the dangers of distracted driving is on display at Place Jacques-Cartier in Montreal’s Old Port.

The exhibition, “The Impactful Reminder,” is inspired by the stories of three Quebec victims.

READ MORE: After 10,000 distracted driving tickets in Montreal, police, SAAQ launch new campaign

With the help of pictures provided by the victims and their families, each car on display is a near-perfect replica of what the cars looked like after the accidents.

Exhibit-goers can text the number associated with each of the vehicles to hear statements from victims and those affected.

“By bringing in audio, we go from a still object to a scene that people can live,” said David Allard, senior creative director for Sid Lee.

The interactive exhibit invites the public to hear the individual stories behind each crash. What they have in common: all the drivers were texting behind the wheel.

READ MORE: Montreal unveils new measures to make streets safer

The goal of the project is to promote the uses of hands-free devices, as well as the “do not disturb” function while driving.

WATCH BELOW: Quebec man fined for using speaker phone while driving

“Often, you think you are invincible when behind the wheel,” Allard said.

“[This is] to reminds you it can happen to anybody and it only takes three seconds. Often, the consequence are pretty big and change lives.”

The project is in partnership with the City of Montreal and the multi-national Vision Zero initiative.

READ MORE: Speed, distracted driving main cause of deadly crashes in Quebec

The cars will be on display until April 18.

© 2019 Global News, a division of Corus Entertainment Inc.

Report an error


Want to discuss? Please read our Commenting Policy first.