Advertisement

Loblaw launches ‘no name’ beer, will be buck a bottle on Family Day weekend

'No-name' beer is coming to LCBO stores in February.
'No-name' beer is coming to LCBO stores in February. Loblaw / handout

Loblaw has chosen to re-enter the buck-a-beer market with a new, no-name brand of beer.

In a release, the company says, “in keeping with its 40-year philosophy of simplicity and quality, mixed with a hint of humour, the team behind no name is launching beer.”

READ MORE: President’s Choice to take part in ‘buck-a-beer’ promotion for limited time

The beer will become available in February but the “Canadian-style lager” will only be on discount for the Family Day weekend.

WATCH:  Buck-a-beer in Ontario gets shelved

Buck-a-beer in Ontario gets shelved
Buck-a-beer in Ontario gets shelved

A six-pack will set you back $6.60 including deposit between Feb. 15-17. The regular price will be $10.45 for the beer which can soon be found in select LCBO stores and the web site.

Story continues below advertisement

Loblaw previously offered up bottles of its PC band of beer last fall in a move that the company has declared to be a success.

READ MORE: Ontario beer tax to rise this fall despite return of ‘buck-a-beer’

“When we piloted ‘buck-a-beer’ to Ontarians last fall, the results were unbelievable,” said Ian Gordon, senior vice president for no name products, in a statement. “We had record-breaking sales and incredible consumer feedback. It was an easy decision to bring the no name brand to this category at this price.”