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B.C. Place could be renamed as government opens door to selecting naming rights sponsor

Click to play video 'PavCo seeking naming rights sponsor for BC Place Stadium' PavCo seeking naming rights sponsor for BC Place Stadium
WATCH: Seven years after the Liberal government cancelled a deal with Telus to rename BC Place, the NDP has given the green light to look at new corporate sponsor proposals for naming rights to the stadium in downtown Vancouver. Keith Baldrey reports.

One of Vancouver’s best-known buildings could soon have a new name.

The provincial government has granted permission for the operators of B.C. Place to issue a request for proposals to select a naming rights sponsor.

The B.C. Pavilion Corporation (PavCo) will use the money to help offset operating costs.

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“We believe this is an excellent time to look for the right corporate partner for this important facility in B.C., and through that sponsorship, generate significant benefit for British Columbians,” Minister of Tourism, Arts and Culture Lisa Beare said in a statement.

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BC Place — which is the home of the CFL’s B.C. Lions and the Vancouver Whitecaps of the MLS as well as concerts and other large events — has been one of the few stadiums in North America without a corporate naming deal.

In 2012, PavCo negotiated a naming rights agreement with Telus, but the B.C. government nixed the deal, saying “the proposed agreement did not provide best value for taxpayers” and that “British Columbians have a strong attachment to the B.C. Place name.”

2012: In an uncharacteristic change of heart, the Liberal government killed a deal for 40 million dollars for the naming rights to BC Place Stadium. Jas Johal has more on what went wrong.

Click to play video 'From the Archives: Telus no longer naming BC Place' From the Archives: Telus no longer naming BC Place
From the Archives: Telus no longer naming BC Place