April 17, 2013 11:33 am

Luxury brand Burberry reports strong sales

Photographer/Model Candice Lake wears a top and pants by Burberry, and shoes by Alexander Wang at Mercedes-Benz Fashion Week Australia Spring/Summer 2013/14 at Carriageworks on April 9, 2013 in Sydney, Australia.

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LONDON – Fashion company Burberry reported an 11 per cent increase in sales for the fourth quarter, as China and Hong Kong buyers continued to snap up the luxury retailer’s wares.

The company said in a trading statement Wednesday that sales rose to 503 million pounds ($772 million) for the quarter. The company reported double-digit comparable store sales growth in China and Hong Kong, and single-digit growth in the Americas. Chief executive Angela Ahrendts says the company expects a “challenging” environment globally, but that it was focused on the potential of digital platforms.

Creative Director Christopher Bailey has made a point of introducing digital and mobile technology to Burberry in recent years, and his catwalk shows are now live-streamed to online channels like Twitter and Facebook to fans worldwide.

© 2013 The Canadian Press

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