Daffodil campaign pops up in Okanagan

Daffodils are popping up through the Okanagan as the Canadian Cancer Society launched their National Daffodil campaign Thursday night in Kelowna.

Mayor Walter Gray proclaimed April Daffodil month as well as April 27 as Daffodil Day to help earmark the event.

The launch was held at the Canadian Home Builder’s Association After 5 event, the association has partnered with the Okanagan cancer agency in this year’s campaign which encourages people to not only donate to the cause but wear the daffodil as a sign of their support.

“It’s meant to be a symbol of hope for people that are facing cancer and it’s uniting all Canadians in the fight against Cancer,” explains Tessa Derksen with the Society.

Sally Ginter, Regional  for the Southern Interior branch of the agency says wearing the daffodil pin let’s individuals with cancer know we support them in their struggles, “And so when you walk down the street or you are in a grocery store or picking up your child from school and you see a complete stranger wearing this flower, that tells you that person cares.”

BC has the lowest incidences of cancer rate in the country and since the Society came into existence 75 years ago the rate of cancer survival across the country has gone from 25% to over 60%.