April 8, 2013 10:12 am
Updated: April 8, 2013 11:41 am

BC Liberals buy 30-minute spot to talk ‘directly’ to voters

Postmedia News
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Trailing the opposition New Democrats badly in recent polls, the B.C. Liberals have purchased a half-hour of TV air time Sunday for Premier Christy Clark and supporters to plead their case to voters.

The program will air Sunday at 7 p.m. on Global Television.

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“This program will kick off our campaign by talking in detail about the plans and vision Today’s B.C. Liberals will be sharing with British Columbians,” Liberal campaign director Mike McDonald said in a news release. “With all the economic risk surrounding B.C., it’s never been more important that leaders provide straightforward, direct information to voters.”

Clark and “everyday British Columbians, and B.C. community leaders” will appear in the Strong Economy Secure Tomorrow program. The show can be viewed online throughout the 28-day election period.

Today, the provincial NDP are set to unveil a new “positive” TV ad featuring leader Adrian Dix espousing his party’s clean brand of politics and aim to “bring people back to the political process.”

The Liberal show is airing just days before the official election campaign begins and far stricter rules on advertising kick in. Under the provincial Election Act, registered political parties can spend up to $1.1 million each before the official campaign kicks off April 16.

During the 28-day campaign, they may spend up to $4.4 million each – which includes buying lawn signs, TV ads, campaign materials and robocalling potential voters.

The Liberals have amassed a war chest of $10.1 million in donations during 2012, according to documents released Friday. New Democratic Party documents also released Friday show that party raised $6.9 million last year.

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