It appears the City of Surrey is pulling out all the stops to sell Light Rail Transit in the lead-up to October’s civic election.
In an internal memo sent to council from the General Manager of Engineering, an “LRT communications plan” is laid out for September and October.
It says the goal is to “earn and maintain support for the project with proactive, early, broad, regular and high-visible communications.”
It says the “desired outcome” is to “build support, consensus and social license for LRT.”
The memo says activities, including a “proactive media blitz,” will be undertaken by either TransLink or the City.
There’s no word on how much the communications plan will cost.