Amazon Prime Day started Monday with reports of technical difficulties.
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Several subscribers to the online portal experienced error messages when logging into the website as the yearly sale began.
Some users received messages that read, “UH-OH Something went wrong on our end,” or “Sorry, but we’re experiencing unusually heavy traffic.”
Others saw error pages like this:
It then prompted users to try again later.
Amazon says it’s working to resolve the glitches on its website that kept shoppers from buying on its much-hyped Prime Day. The hiccups could mute sales and send shoppers elsewhere on one of Amazon’s busiest sales days.
In a statement, Amazon says that many people are shopping successfully, and that in the first hour of Prime Day in the U.S., customers ordered more items compared to the first hour last year.
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Amazon Prime Day is actually a day and a half, and began at 3 p.m. ET on Monday. It ends 36 hours later at midnight July 17.
–With files from the Associated Press.