Instagram to let Canadians shop for products with a tap

TORONTO — Instagram is expanding its shopping feature to Canada.

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The social media giant will allow businesses to tag products in their posts, which users can tap to purchase or learn more about.

The feature will also let businesses add a “Shop” tab to their profiles and collect data on how many people are tapping to see or buy their products via Instagram.

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Alongside Canada, the feature will also be available in France, Germany, Spain, Italy, Brazil, Australia and the U.K.

It originally launched in the U.S. last year.

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The social media giant said 200 million people visit business profiles on the app every day, but only one third already follow the company they’re browsing.