TORONTO – Ontario is relaunching an ad campaign to combat sexual harassment and violence in what the government calls “an extraordinary year for women.”
The Who Will You Help campaign was released in 2015 as part of Ontario’s “It’s Never Okay” plan to stop sexual violence and harassment.
The ad shows bystanders intervening in instances of sexual harassment and assault.
The government says it has had 85 million views and has sparked discussions around the world.
A government news release announcing the relaunch says conversations around sexual harassment and violence this year have been a tipping point, building momentum for change.
Status of Women Minister Indira Naidoo-Harris says relaunching this campaign gives bystanders the tools they need to recognize sexual harassment and violence and take action when they see it.